The Root Cause Project CIC

When I designed our logo, I wanted to create an image that reflected our purpose and where our concept for the Root Cause Project derived from.
Having a tree in the design was important as it reflected not only the natural order of life but also captured the idea of nature helping to nurture. It also included the far-reaching roots that reflect our lives and experiences, the things that help shape us and help us grow.
Lastly, the shape – in its entirety – resembles the mind. The mind is the most important aspect of ourselves; it is the easiest to fracture and it is the storage for all our memories and experiences, whether they are positive or negative.
When we take all three concepts and address them together, we are helping to: repair the mind; keep our body and mind healthy; grow as a person; and repair the fractured parts of ourselves we don’t see outwardly.
Roy